Whitepaper: AI-Driven Customer Experience - what it means for Financial Services

Customer experience is the new battleground for financial services businesses. And it’s a ground that digital disruptors — unhindered by legacy technology — are excelling within.


Price, trust and brand alone are no longer considered the ultimate differentiators, as customer expectations continue to rise, and be driven by CX leaders such as Google, Amazon and Facebook; 31% of consumers would now consider purchasing banking services from these tech giants. As customers demand more from their financial services providers, businesses are increasingly turning to artificial intelligence (AI) as a means to keep pace. 

To delve into the opportunities and risks that go with bringing AI into your customer experience strategy, we held a round table dinner with 30 experts from leading retail banks, payment providers and other financial services organisations. We discussed:

  • Harnessing the AI opportunity
  • Mitigating the risks
  • Future applications of AI

Download this report to learn what the experts said...

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